AI Servicing Needs Consumer Duty Controls

LendInvest has selected Pepper Advantage’s AI-powered PRISM platform for credit operations and digital loan servicing, while Riverty has called for stronger oversight of AI in consumer-credit decisions. The direction of travel is clear: automation is increasingly being used to reduce servicing cost, streamline workflows and improve customer self-service.

For advice firms, the FCA’s latest fair-value observations provide an important governance lens. The regulator expects evidence of the relationship between price and customer benefit, testing across different customer groups, and checks that customers understand the real cost and commitment involved. Any AI used for lead scoring, affordability support, customer communications or case triage should be explainable, monitored for poor outcomes and subject to meaningful human oversight.

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