Openwork has selected Mortgage Brain’s Sourcing Brain, Criteria Brain, Affordability Brain and Submissions Brain for integration into its adviser technology suite through Plannr. The development signals a more joined-up approach to product sourcing, lender-criteria checking, affordability assessment and case submission.
For advice firms, the opportunity is to reduce repetitive administration and improve case consistency. However, AI and rules-based workflow tools should support—not replace—adviser judgement. Firms should maintain auditable records of research, validate inputs and outputs, manage data quality, and ensure that automated shortlists do not create a false impression of whole-of-market suitability or override the client’s individual needs and circumstances.