Gen H has cut selected residential fixed rates by up to 30bps following lower swap rates, with the largest reductions at 95% LTV. Shawbrook has also reduced selected buy-to-let rates by up to 25bps on larger loans. Yet wider reporting points to sharp repricing and five-year mortgage rates reaching 6%, illustrating how quickly funding-market conditions can alter product pricing.
The adviser opportunity is to turn market noise into clear client decisions. Rather than predicting the next move in rates, compare the affordability, fees, flexibility, early-repayment charges and payment certainty of available fixed, tracker and retention options.
- AI use case: scenario modelling can show clients the impact of alternative rates, terms and overpayments.
- Control: validate all live pricing and criteria at point of recommendation; AI tools and sourcing data may lag lender changes.
- Client focus: document why the selected product meets the client’s objectives under Consumer Duty—not merely why it has the lowest initial rate.