September recorded 1,912,458 mortgage searches, according to Twenty7tec, up 23% month-on-month and 15% year-on-year. The rebound was led by remortgaging as borrowers responded to renewed rate volatility, while reports of five-year fixes reaching 6% underline the pressure on households approaching product maturity.
For advisers, AI can help prioritise the contact strategy: identify clients nearing an expiry date, model likely payment changes, and triage cases requiring an early product-transfer or remortgage review. Automation should support—not replace—adviser judgement, particularly where affordability, vulnerability or complex income is involved.
- Action: segment the back book by maturity date, LTV, payment shock and known vulnerability indicators.
- Compliance: retain clear records of recommendations and ensure AI-generated client communications are reviewed for accuracy and Consumer Duty outcomes.